Between January and March 2026, the fascinating guided tours of industrial Alba will return: with a tour guide, you can discover the historic center... traveling back in time to discover the sites of Alba's industrial archaeology, the birthplaces of world-famous companies, and meet the great figures and dynasties of entrepreneurs who, with their intuition and hard work, made our city great.
The tour will take you from Piazza Pertinace and the silkworm market... to the first headquarters of Ferrero and Miroglio... to Giacomo Morra's hotel... to Piazza San Paolo, linked to Don Alberione...
Each participant will receive a free “Travel Journal” containing historical photographs of Alba from the Buccolo Archive in Alba.
Here are the dates:
Saturday, January 24th
Saturday February 7th and 21st
Saturday March th7 and 21st
Place and time of departure: Piazza Pertinace at 10:00 a.m. The tour will last approximately 2 hours.
Cost: €10 per person, free for children under 6 years of age.
To participate in the tours, simply book by filling out the form at www.turismoinlanga.it.
Poster and press release attached.