On Sunday, September 20, and Sunday, September 27, 2026, the Go Wine Wine Festival returns to Alba for its 28th edition: a now-historic event much loved by wine enthusiasts—both Italian and international—that brings the most representative wines of the Langa, Roero, and Monferrato regions to the heart of the city.
An outdoor tasting tour through Alba’s historic center, spanning Piazza Risorgimento, Piazza Duomo, Via Vittorio Emanuele, and Via Cavour, where producers meet the public face-to-face and share stories about their wines, the hills, the villages, and local traditions.
On both days, Sunday, September 20, and Sunday, September 27, the event will be open from 11:00 a.m. to 7:00 p.m.
Costs and How to Participate
Tasting on the Via del Vino: €18.00 (includes a complimentary wine glass and tasting pouch)
Access to the tasting booths in the historic center, with a wine glass and tasting pouch.
Via del Vino Tasting + Go Wine Lounge: Via del Vino Tasting Package + Go Wine Lounge (select a time slot): €30.00
Access to the tasting stations in the historic center and to the Go Wine Lounge dedicated to Barolo and Barbaresco, choosing from available time slots.
11:30 AM – 1:00 PM
1:30 PM – 3:00 PM
3:30 PM – 5:00 PM
Online ticket sales will be available at www.gowinet.it
, with special discounts for advance purchases and benefits for Go Wine members.
