On Saturday, July 4th, the City of Casale Monferrato will host the 2026 edition of the Notte Bianca (White Night): an evening of special openings for local businesses to mark the first Saturday of sales, in collaboration with Confesercenti, Confcommercio, Spendo a Casale, Botteghe Storiche, and Casale c’è. It will be a special opportunity to experience the urban shopping center on a summer evening, where visitors can shop, listen to music, and enjoy the atmosphere while enjoying a drink or snack until 2:00 a.m. the following morning, with numerous opportunities offered by the numerous accompanying events. The Notte Bianca will also kick off ESCO – Eventi, Spettacoli, Cultura, Open Air, the summer festival, created thanks to the contribution of the Fondazione Cassa di Risparmio di Alessandria, which will bring live music and entertainment to Piazza Mazzini for four consecutive Saturdays, with free admission. The first event on the Insanity stage will be Il party ignorante, a show combining music, entertainment, DJs, dancers, and performers in an evening designed to engage audiences of all ages. The series will continue on Saturday, July 11th with the JEM Live Party Band, a seven-piece ensemble performing a repertoire of hits from the 1970s to the 2000s. On Saturday, July 18th, the Zoom Party Band will take the audience on a journey through the greatest Italian hits from the 1960s to the present day. The series concludes on Saturday, July 25th with The Sica, an indie pop cover band performing songs by contemporary artists such as Blanco, Achille Lauro, Salmo, and Pinguini Tattici Nucleari. "With ESCO, we want to offer a calendar of events that enhances the city center during the summer, creating opportunities for socializing and helping make the city even more attractive in the evenings. Notte Bianca is the ideal moment to inaugurate this event, which will accompany residents and visitors throughout the month of July with live music and free shows," said the Mayor of Casale Monferrato, Emanuele Capra. The initiative complements the events organized by public establishments during the summer weekends, until September 13, 2026.
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