The protection of the authenticity of a living landscape between tradition, innovation and globalization in the UNESCO World Heritage Site “Vineyard Landscapes of Piedmont: Langhe-Roero and Monferrato”
The Exceptional Universal Value of the UNESCO Site is strongly connected with its millenial “wine culture”. Being a living cultural landscape, in continuous evolution, this tradition has over the centuries represented a solid reference base for the development of innovation processes that involve all fields of the wine supply chain. The combination of tradition and innovation is in fact one of the distinctive factors of the site at an international level and a guarantee for its authenticity. The dynamics of globalization that now affect the whole planet, if not correctly understood and managed, could represent a threat to the vineyard landscape and precisely in terms of authenticity. A correct knowledge of this phenomenon constitutes therefore a fundamental tool to ensure the protection of the values of the UNESCO Site over time and its transmission to future generations.
The project aims to to study and monitor the main factors of social and economic change that affect the territory of the UNESCO Site as a whole and develop targeted enhancement, communication and integration actions, especially with reference to future generations.
The activities involve: the school world; farms, wineries, cooperatives, consortia and workers involved in the management and protection of the wine-growing landscapes of Langhe-Roero and Monferrato; universities and research institutions.
Activities in schools
Children, during school hours, give life to a micro-society, heterogeneous and complex as it is characterized by multiple social, cultural, relational, autobiographical, linguistic references. On the one hand, the project wanted to understand the nature and lifestyle of the new generations living in the area. On the other hand, through the workshop, we worked to transfer to the children a sense of awareness of the place they live in and to enhance participation and the exchange of experience. Due to the Covid-19 emergency, the activities were developed remotely thanks to the collaboration of teachers. At first, videos on the Vineyard Landscapes were proposed to the students (the format consists of an introductory video and six videos on the components of the UNESCO Site), to which a supporting powerpoint was added. After the vision of the videos, the children were asked to develop two tasks: a drawing and a short text. The collected materials will be presented in the final dossier which will include the other activities planned for the project.
The project launches an experimental activity aimed at agricultural workers of foreign origin. In collaboration with organizations and educational institutions of the agricultural sector, a technical training course is promoted with the following topics: physiology and botany of the vine, theoretical and practical notions of pruning, notions of general agricultural mechanics and a cultural module aimed at the knowledge of the Vineyard Landscapes of Southern Piedmont, UNESCO World Heritage Site, with a final visit to the historic cellars.
All activities will be collected and presented in a White Paper of good practices that will include data for the scientific framework of the topic, interventions by experts, papers made in schools and the synthesis of video interviews conducted with local operators.